Showing posts with label Paul Rand. Show all posts
Showing posts with label Paul Rand. Show all posts

Saturday, October 26, 2024

Form and Content


"All art is relationships, all art. Design is relationships. Design in a relationship between form and content... Your glasses are round. Your collar is diagonal. These are relationships. Your mouth is an oval. Your nose is a triangle - this is what design is.
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Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
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Visual communication of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and useful. Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea."

Paul Rand (1914 - 1996)
Paul Rand: A Designer's Art

Monday, October 17, 2022

Serendipitous Geometry


"The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous."

- Paul Rand (1914 - 1996)
Paul Rand: A Designer's Art

Postscript. It has been said that the lifeblood of photography is serendipity. While none of the images that make up the triptych above are particularly praiseworthy (beyond, I hope, simply being "interesting" to look at for a a few seconds), the fact that they exist at all is serendipitous. As seems to happen so often, what I planned to photograph and what I found myself photographing this past Sunday are unrelated except that the latter followed naturally - if unpredictably - from the former. Waking up to see a completely overcast sky I rushed to the kitchen to pour a bit of coffee into my commuter cup and took off in my car to go to one of my favorite "cloudy day" parks (Great Falls park in northern VA), about an hour from home. The closer I got to the park, the more "blue sky" was elbowing the clouds away, until, finally, literally as I arrived, the sky had become crystal clear and a strong sun was beating down overhead; far from the quiet diffused light I expected and was rushing over to compose in. Nothing to do but turn around and head back home. Which is what I did, but not before listening to my muse and stopping by the parking lot my wife and I leave our car at when we go to the farmer's market held nearby on Saturdays. Since it was Sunday, the parking lot was deserted, and I had plenty of time to commiserate over a failed trip to Great Falls, rekindle the quiet joy of just being "mindfully in the moment," and rediscover the simple pleasure of looking for "geometric designs" with my camera. As I said, nothing spectacular or noteworthy, and a far cry from what I originally planned to do, but a thoroughly delightful outing nonetheless 😊